Blogs
Your Fantasy Vacation - Just a Click Away!
By Diana Friedman - July 19th, 2010
Tired of researching travel site after travel site trying to find the best deal just to be given the run-around? Wouldn’t it be better to have the promotion come from the source itself (directly onto your computer screen)? Enter everybody’s favorite social networking sites: Facebook and Twitter.
The travel industry is going social and that’s something to get excited about. Hotels and airlines have taken to the social media highway and are bringing customers into the once notoriously hard to reach personal side (have you ever tried to deal with airline customer service?!) of the world of travel. The travel industry now has presences on popular social media sites, and are carrying on dialogues with the everyday person easier than every before! So, what are the benefits?
Writing an Effective Social Media Marketing Request for Proposal (RFP)
By Greg Kihlstrom - July 11th, 2010
About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it’s high time to do the same thing for those wishing to engage an agency for Social Media Marketing and other Online Marketing and Advertising consultation and implementation.
Below are my suggestions of how to prepare an RFP for social media projects, retainers and campaigns. I also suggest doing research online and viewing other Request for Proposals to see what works best for your organization. Keep in mind that whatever format you choose will determine not only how long the responses are, but also what type of focus you are looking for from the respondents. Each section of the RFP is outlined below, along with some explanation and suggested questions. Have fun!
Meditation on the hyperlink
By Greg Kihlstrom - July 1st, 2010
A hyperlink is such a simple thing. I take it completely for granted. But what would the world be like without hyperlinks?
Although the term hyperlink was coined in 1965 by Theodor Nelson, an information architecture pioneer, it was not truly adopted by popular culture until the popularization of the Web. There simply was not an infrastructure or interface in place to allow hyperlinks to exist in daily life until the Web.
Greg Kihlström Selected as AGA Communication Awards Judge
By Carousel30 - June 29th, 2010
Every year, the American Gaming Association (AGA) recognizes outstanding marketing, advertising and communications efforts through the annual AGA Communications Awards. These prestigious awards recognize those who have made an impact on the industry as well as their customers. This year, Carousel30 Chief Creative Officer Greg Kihlström is joining the distinguished panel of judges.
What I Loved About the 2010 Salsa Conference
By Dheeraj Chand - June 28th, 2010
I recently had the good fortune of attending the Salsa Labs Community Conference 2010 and speaking on their panel about integrating Salsa with various content management systems. Even if I weren't speaking on a panel, I would have had a great time. I am already a huge proponent of their technology, and I definitely love the community of people who use it.
Mobile Content Has Come a Long Way
By Greg Kihlstrom - June 28th, 2010
Back during the Internet Boom, I was doing UX/UI Design work at a company that offered several communications applications on the SaaS model. Trying to push things a litle, I started reading about the promise of the Mobile Web and convinced my bosses that writing a prototype of our Message Board app in WML was a good idea.
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