Carousel30 Selected for the iMedia 25 East Coast Agencies to Watch List

The list recognizes key agencies that have advanced interactive marketing

We’re excited to announce that iMedia Connection selected Carousel30 for its 2011 25 East Coast Agencies to Watch list.

The iMedia 25 agency list recognizes the accomplishments of key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space. Collectively, the list consists of the agencies that move, shape, and lead digital.

Carousel30 is the only D.C.-based agency to make the list and joins the likes of other industry giants such as Big Spaceship (Brooklyn), Arnold Worldwide (Boston) and Firstborn (NYC).

iMedia 25 is sponsored by iMedia Communications, a trade publisher and event producer serving interactive media and marketing industries, who first took notice of our Don’t Move Firewood campaign with The Nature Conservancy when it learned of Bug Match, a Facebook app it calls a “solid and entertaining game” with a “smart strategy.” 

“We’re happy to be recognized as a key player that’s shaping and leading the digital space,” said Greg Kihlström, Carousel30’s chief creative officer. “We try to innovate and grow the industry each year and with each client. So it is truly an honor to be recognized for this work.” He continued, “It’s been a goal of ours to get D.C. on the map in the interactive media and marketing space, so this is a great step towards that end.”

Here’s an exert from the article:

“Too often, branded interactions on Facebook come at a price. A user must first accept a laundry list of terms and conditions before they can actually use the branded app and determine for themselves if it lives up to the hype. But Carousel30 took a different approach with a smart strategy for The Nature Conservancy's Don't Move Firewood campaign.

First and foremost, Carousel30 built a solid, entertaining game. But clearly the agency put just as much thought into how users would actually find, play, and share the game. The result is that you don't have to download the app. Instead, you can simply play the game on its Facebook page, which is a great way to build awareness without asking users to give up anything more than a few minutes of their time. Of course, if the fun stopped there, the campaign probably wouldn't do much good in terms of building an audience and delivering the kind of user-data marketers crave. So to build on the experience, Carousel30 also created more involved Facebook games that do require users to share some of their personal information after they've already had the opportunity to have a positive experience with the brand.

In the aggregate, Carousel30 created multiple entry levels for users through casual games, allowing advocates to find a much deeper experience, while casual users can simply gain exposure to the message.”

Read the full article »