Don’t Get Lost in Tactics: 4 Ways to Stick to Your Digital Strategy

Here is an excerpt from an iMedia blog by Carousel30's Greg Kihlström:

"Beware of the should statements. Back in the 90s it went something like this: “Our company should really have a website.” A little bit later it was: “We should really start blogging.” More recently it was: “We should really be on social media. All of our competitors are.” I think you see where I’m going with this. Add to that the constant barrage of new social media sites, communications tools, advertising products and even new devices.

Without a clear strategy and a clear set of goals tied to that strategy, it is easy to create a series of tactics that serve no true purpose other than to keep up appearances with your customers and competitors. Your digital strategy is the long-term plan that incorporates more short-term tactics and allows each to work together in harmony, instead of having each working hard in a silo.

For what it’s worth, there’s a very good chance your company should have a website of some sorts, but before you get lost in the tactics of digital marketing, let’s look at some ways to stay on track."

Continue reading Greg's blog on iMedia Connection »