Strategy for the digital brand

Carousel30's Digital Strategy Capabilities
Translating Organizational Objectives Into Marketing Strategies

External Marketing & Advertising:

  • Strategic Assessments of Branding & Marketing Goals
  • Audience Research / Persona Development
  • National, Regional & Local Campaigns
  • Analytics & Reporting Strategy
  • Technical Infrastructure Strategy

Internal Communications:

  • Communications Strategies to Accompany OCM
  • Internal Communications Audits
  • Educational Campaigns

Carousel30 Strategy is an independent group within the company focused on thought leadership, engagement and research, conceptualizing and recommending cutting edge solutions, strategies and campaigns that enable clients to achieve great results through the use of new technologies and methods, and social and new media. This department creates strategies which are translated into tactics carried out by the award-winning marketing team.

News

3 Ways Tech Is Changing Washington (and One Way It Isn't)
For Social Media Week DC, I participated in a panel that discussed how tech is changing the culture...

It isn't real, until it's on TV: Media and the water industry
Carousel30 Principal and VP of Strategy Greg Kihlström was featured in the February 2013...

DC Ad Club Announces 2013 Officers; Green Re-Elected President
The DC Ad Club, metropolitan Washington’s chapter of the American Advertising Federation, has...