> Greg Kihlström

Greg Kihlström

Writing an Effective Social Media Marketing Request for Proposal (RFP)

By Greg Kihlstrom - July 11th, 2010

About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it’s high time to do the same thing for those wishing to engage an agency for Social Media Marketing and other Online Marketing and Advertising consultation and implementation.

Below are my suggestions of how to prepare an RFP for social media projects, retainers and campaigns. I also suggest doing research online and viewing other Request for Proposals to see what works best for your organization. Keep in mind that whatever format you choose will determine not only how long the responses are, but also what type of focus you are looking for from the respondents. Each section of the RFP is outlined below, along with some explanation and suggested questions. Have fun!

Meditation on the hyperlink

By Greg Kihlstrom - July 1st, 2010

A hyperlink is such a simple thing. I take it completely for granted. But what would the world be like without hyperlinks?

Although the term hyperlink was coined in 1965 by Theodor Nelson, an information architecture pioneer, it was not truly adopted by popular culture until the popularization of the Web. There simply was not an infrastructure or interface in place to allow hyperlinks to exist in daily life until the Web.

Greg Kihlström Selected as AGA Communication Awards Judge

By Carousel30 - June 29th, 2010

Every year, the American Gaming Association (AGA) recognizes outstanding marketing, advertising and communications efforts through the annual AGA Communications Awards. These prestigious awards recognize those who have made an impact on the industry as well as their customers. This year, Carousel30 Chief Creative Officer Greg Kihlström is joining the distinguished panel of judges.

Mobile Content Has Come a Long Way

By Greg Kihlstrom - June 28th, 2010

Back during the Internet Boom, I was doing UX/UI Design work at a company that offered several communications applications on the SaaS model. Trying to push things a litle, I started reading about the promise of the Mobile Web and convinced my bosses that writing a prototype of our Message Board app in WML was a good idea.

Big Changes From Facebook announced at the F8 Conference

By Greg Kihlstrom - April 29th, 2010

At last week’s F8 Conference in San Francisco, there were some major announcements from Facebook. Here’s a rundown of some of the major changes and additions:

The “Like” button both on Fan pages and Across the Web
Facebook Connect has been replaced by OAuth 2.0
Open Graph
Community Pages

The real-time Web is ready

By Greg Kihlstrom - March 28th, 2010

Most people who use Google to search for things have been impressed with the way that it was able to find both relevant and timely information, but with the advent of Twitter, the notion of 'up-to-date' has taken on an even more immediate definition. With between 25-40,000 tweets per minute on average, things can get out of date pretty quickly.

So what makes the real-time Web so different than the regular old Web we've been used to over the years? First of all, the content is instantaneous, tagged to other related topics, and it's (many times) location-aware. Google and other search engines have had to make adjustments to their search results, incorporating the latest Tweets into their results now, and comparing the regular Google results to these 'real-time' results during some recent events illustrate just how a lag time of a few hours for the former makes a huge difference when trying to find out something like the status of rescue efforts in Haiti.

Get Updates

Join the Carousel30 Mailing List

Featured Work

Featured Work


Web sites (Design, Application Development, CMS, Integration)




Rich Media (Flash, Flex, Games)


Video (Motion Graphics, Post-Production)



Animation (Animated Shorts)