Improving the registration process on a Web site has many obvious benefits. If you require people to register, there must be some benefits to both the user and to you as the site owner, so increasing the number of completed registrations is most likely a primary goal of the site.
Almost any Web site that has a user registration/signup process can benefit from a few simple changes that are not that difficult to implement, yet surprisingly few sites are using them consistently. Obviously, there are many more aspects to creating a great registration process, but here's 3 things that will automatically improve your signup experience.
So the issue is this: you know that you need to complete user testing on your designs in order to have a successful site or product, but you also have to maintain control over your branding and your message. How do you structure your process so that you are successful on both fronts?
I'm the type of person that likes to rely on a well thought-out primary navigation scheme. Unfortunately, they are not always designed as such. However, I still find myself trying to logically navigate through tabs and lefthand navigation even when it's clear that they are not serving me, the user, very well.
I'm NOT the type of person that clicks on a Site Map link as soon as a page loads, or types a few words in the search field when I first get to a Web site's home page. But, as a designer of Web sites, it's important to take into account all types of user behaviors. There is no such thing as a singular user experience when you're dealing with a large, information-heavy site.
The award-winning Klewism.com Web site will now be featured in HarperCollins' upcoming New Big Book of Layouts, to be published in May 2010. The Klewism Web site has won several other awards, including an ADDY Award, W3 Award and more.
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