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The Word 'Lifestream' is Singular

By Andrew Jarvis - March 9th, 2010

The world is moving rapidly. The way we are communicating is changing, and the second I press 'publish' on this, the first of my long-form blog posts, it will be out of date.

Snowpocalypse in the Social Media Age

By Breeanna Beckham - February 11th, 2010

Since I'm held hostage by a three foot mountain of snow just outside my front door, I find it only fitting to blog about Snowpocalypse in the social media age.

Consistency is often overlooked

By Greg Kihlstrom - December 11th, 2009

Being in the right place at the right time is a difficult thing. It would seem people who are always "there" at that perfect moment possess an innate ability to either see into the future or read trends with absolute precision. If that doesn't describe you, here's another idea: do something well, and do it consistently.

It's Okay to Talk About ROI and Social Media

By Greg Kihlstrom - December 10th, 2009

If someone tells you that you can't measure the ROI on a social media campaign, don't believe them. There are some key differences between a social media campaign and traditional advertising, but to approach any campaign without clear analytics goals is a mistake. I'm going to quickly go through 3 things that I think are important to keep in mind as you get started on your next online marketing campaign.

"It's Gone Viral," but why?

By Breeanna Beckham - November 24th, 2009

A marketing campaign going viral. It's music to any agency's ears. It's the elusive brass ring that everyone talks about, but no one can quite put their finger on. If a company lists viral campaigns as a capability, beware. A viral campaign is an effect totally dependent on the people, and fortunately, not one that can be guaranteed.

iPhone Applications - Why You Might Need One

By Carousel30 - November 23rd, 2009

There's been a lot of news headlines about people making tons of money real quick developing small iPhone applications and then selling them for small amounts of money ($1-2 apiece). It's a great idea, and one that your company or organization can use to help spread the word about your products, or reach a target audience that can use the iPhone application that you develop.

It's not as simple to design and code an iPhone application as it is to design and develop a Web site but the benefit of making an iPhone app is that you can charge its users and actually make some direct money from its use.

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