7 Billion & Me Website

Concept development, website design and development, infographic design for an international awareness campaign
 

As part of the United Nations’ 7 Billion Actions campaign, Carousel30 designed and developed the 7 Billion & Me website, featuring a unique, interactive infographic and a real time population clock.

The 7 Billion Actions campaign was created by the United Nations Population Fund (UNFPA) to mark the historic moment when the world’s population topped seven billion people in October 2011. The 7 Billion Actions campaign was a global movement to inspire change by highlighting positive actions individuals and organizations could take that would make a difference around the world.

Objective
The 7 Billion Actions campaign had two key objectives:  to build global awareness around the opportunities and challenges associated with a world of seven billion people and to inspire governments, NGOs, private sector, media, academia and individuals to take actions that will have a socially positive impact.

As part of that larger campaign, the 7 Billion & Me website needed to personalize the campaign by creating awareness on the individual level.

Steps Taken
Carousel30 designed and developed the website using meticulous calculations provided by the UNFPA team. The data, combined with the infographics we designed, creates a unique experience for every user of the site.

Website visitors input key facts about themselves and the site reveals several ways they fit into the world’s population of 7 billion people. It provides facts and figures with visual representations, such as how many people in the world were born before you or how many people were born in your hometown after you. In addition to this interactive infographic, the site features a real time population clock.

Measuring Success
Within 24 hours of the website’s launch, the site received more than 70,000 unique visits, and on World Population Day, October 31, 2011, the site received 87,243 visits.

The launch was covered by BBC World News on October 27, 2011, including a reduced version of the 7 Billion & Me website.

The website was also covered by Capitol Communicator and was featured as Communication Arts’ “Webpick of the Day” on December 6, 2011.