You Can't Manage What You Don't Measure
Surely we've all heard this at one point or another, and those of us in fields (such as advertising and marketing) that require a very regular feedback loop with our clients know the wisdom in this.I can spend a little time justifying this statement and will do so, but my primary reason for writing this is a little different and will focus on why we measure what we measure and how we need to constantly reevaluate what we are measuring.
Don't Move Firewood Campaign
Web Design & Social Media Marketing
Through The Nature Conservancy’s Don’t Move Firewood Campaign, Carousel30 has increased awareness of the problem of moving invasive pests and diseases throughout the nation by a substantial amount.
National Guard Energy Lab
Facebook Marketing and Advertising Campaign
Carousel30 partnered with RedPeg Marketing on the National Guard Mobile Learning Center Program (MLCP) Facebook Marketing Campaign to promote the Guard's first officially sanctioned Facebook presence outside its main page. Our team developed and executed a strategy to increase Facebook page fans through the creation of three Facebook tabs and a Facebook advertising campaign. At the conclusion of the project, the National Guard's fan goal was met three times over with a 2,781 percent increase.
7 Billion & Me
Campaign Website and Information Graphics for United Nations
The world’s population toped seven billion people in October 2011. To mark this historic, global event, the United Nations Population Fund (UNFPA) launched a global movement called 7 Billion Actions to inspire change by highlighting positive actions individuals and organizations can take that will make a difference around the world. Carousel30 worked closely with UNFPA to create the 7 Billion & Me website, an important piece of the larger campaign. UNFPA identified the need to personalize the campaign on the individual level, which is the objective of this site.
The Washington Center
Website Design, Development & Digital Marketing for an Education Non Profit
The Washington Center (TWC) is the largest independent, nonprofit academic internship program in the country. It brings together exceptional and dedicated college students and civic, governmental and business leaders, hundreds of colleges and universities, scores of public and private host organizations (or internship sites), and over 40,000 alumni. Founded 35 years ago, TWC is a unique educational center based on a fully integrated mix of professional experience, academic coursework and real-life challenges. Carousel30 has successfully rebranded TWC's digital assets and earned a reputable award for our work on the website. It has positively affected its presence on Facebook and Twitter due to the substantial increase of followers, friends, interaction and posts including not only updates, but also pictures and videos that reflect involvement.
Nathan Associates Website
Web Design and Development for a Washington DC Economic Consulting firm
Carousel 30 worked with Nathan Associates, a Washington DC-based economic consulting firm with a rich tradition and heritage. The website features several Flash interactive elements, like a company timeline and map of current projects around the world. It also features a wide assortment of photographs that illustrate the company's diverse background and achievements.
Forest Action Plans
Website Design and Drupal CMS Development for a Conservation Non Profit
The Forest Action Plans website was designed and developed by Carousel30 and informed by the focus group polling and messaging research done by the coalition responsible for this campaign. The website was developed using the Drupal 7 Content Management System (CMS). One of the focal points of the site is the interactive map. By clicking on a specific state, you can view its forest trends and conditions, as well as activities that are helping to conserve, protect and enhance the forests in each state. The full content of a state's forest action plan can be downloaded as well, along with agency information for each specific state.
International Year of Forests
Official U.S. Marketing Campaign for the UN's IYOF Global Campaign
The United Nations declared 2011 the International Year of Forests with the goal of raising awareness for sustainable development, management and conservation of all forest types. The U.S. campaign aims to elevate awareness and understanding of the value of America’s trees and forests while showcasing the connections between healthy forests, people, ecosystems and economies.Coordinated by the National Association of State Foresters (NASF) in partnership with the USDA Forest Service, Carousel30 was tapped to lead the official U.S. campaign. Our team is orchestrating the strategy, communications plan, branding, messaging, social media marketing, public relations and website design and development for the national campaign. While the campaign targets the general public, our strategy is to partner and work with several groups around the nation, such as the American Forest Foundation and the Society of American Foresters, to provide each with the tools and materials needed to spread the message within their larger networks. Events are scheduled nationwide throughout the year in celebration of America’s trees and forests.Through a mix of programming and tactics, our team is executing the national marketing campaign on several fronts, which include:• Social Media Outreach - Facebook - Twitter - YouTube - Flickr• Public Relations - Traditional - Online - Blogger Outreach• E-mail Marketing - Monthly Newsletter - Targeted Partner Blasts• Experiential Marketing (Events) - National - Regional - Local• Campaign Website - Events Calendar with Public Submission - Event Host Toolkit (Host Guide, Sample Press Release, Draft Proclamation and more) - Campaign News - Pressroom - Twitter Feed• Collateral Materials - Banner Ads - Posters - E-Greeting Card - T-Shirts The campaign’s tagline is “Celebrate Forests. Celebrate Life.” and features playful messaging such as “It’s the International Year of Forest. Let’s Party.” , “It’s as simple as 1, 2, tree.”, and “The oldest landmarks in your neighborhood weren’t built. They were grown.” The official U.S. campaign launches on March 1, 2011 in conjunction with the centennial celebration of the Weeks Act, a law that lead to the protection of eastern watersheds and a long-term effort to replant and restore the eastern forests. For more information about the campaign, visit >• CelebrateForests.com• Facebook.com/CelebrateForests• Twitter.com/YearOfForests• YouTube.com/CelebrateForests• Flickr.com/CelebrateForests • UN.org/Forests
Advertising Week DC
Website Development for Washington DC's largest Advertising Event
Our team partnered with the DC Ad Club (the local chapter of the American Advertising Federation) for the second year in support of the Advertising Week D.C.’s website. Advertising Week D.C. is a weeklong celebration of the best in the advertising, marketing and media community, and the largest advertising-focused event in the Washington, DC metro region. This year’s event will take place from September 19th to 23rd.
Life Changing Innovation
Drupal CMS Website Design and Development for a Non Profit Organization
We partnered with Neimand Collaborative on a project for AdvaMed, a non profit association that supports advanced medical technology, to create its Life Changing Innovation campaign website.-
Your Work Inspires Us:
The Carousel30 Demo Reel
Take a look at some of Carousel30's award-winning work in website design and development and social media marketing in our animated reel created by our inhouse motion graphics team.
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