Blog

The Long View of Customer Experience, Part 1

This is the first in a series of articles about long-term customer experience and how to drive engagement beyond short-term and real-time efforts. Digital marketers are always looking for a clear, concise way to talk about and address the...

Get a Penny for your Thoughts, Wave Technology Hoax and Facebook is Growing as a News Source

Research has revealed that users are looking to social media for their daily news update. Unfortunately rants or personal journal entries written about politics, law enforcement or any other hot topic on a Facebook status is not included. Roughly 30...

Rackspace To Go It Alone, Apple Releases iOS 8, and Social Media Grows Among Small Businesses

  After making a statement last May that the company was going to entertain offers for a possible sale, web hosting company, Rackspace, has decided that they don’t need your money. The company announced on Tuesday that the review of all...

Apple Releases, Password Leaks, and Fashion Week Antics

Motorola beat Apple to the punch with the new Moto X. Last year, the Moto X made a splash with its unique depth of customization with a hyper-focus on user experience but fell short with lackluster equipment. This year it aims to unseat the kings...

Commentary: Our Brave New World of Communication

Carousel30 Founder and CEO's op-ed for The Washington Post that discusses the converging world of marketing, advertising and public relations. The article coincides with the start of Advertising Week DC 2014.

Twitter Allows Analytics Access for Everyone, Facebook Aims to Stop Click-Baiting and Adwords Gives Marketers More Space

Facebook continues to strive to create more value from its metrics and has introduced a new feature - being able to track users time spent on their news feeds. Although some companies may disagree that click-baiting is a bad thing, especially those...
Weekly_Roundup_Blog

The Power of Time-lapse in Your Hand, Signal Strength as an Ad Targeting Tool, and Video Game Viewing Website Cashes in Big

As if everything wasn’t fast enough, we can now speed it up even more. Hyperlapse is a simplified way to record, edit and share time-lapse videos on-the-go, all on your smartphone. The app, owned and developed by Instagram, was launched on...

New Tools for Social Advertisers, Tesla Drivers Throw Away Keys, and Our Pick for Cheesiest Ad

Snapchat is reportedly working on a new service called Snapchat Discovery, which will make it easier for brands to get their ads in front of the app’s users. However, Adam Kleinberg of AdAge cautions marketers to think about where they’...

23 Million Twitter Account Bots, SnapChat and WhatsApp Leading in Photo Sharing, and Insights Into Millennial Consumer

Twitter has estimated the amount of active user accounts that are “updated automatically”, or rather, bots: around 23 million. This number makes up 8.5 percent of overall active Twitter users. Twitter disclosed these numbers in a report...

Pinterest Introduces Messaging, iPhone 6 Release, and Tumblr for Marketers

Pinterest introduced messaging capabilities to both the desktop site and application. The new feature allows private chatting between users who follow each other. This has big implications for brands who are now able to communicate directly with...

Pages

Our Team

Todd Tweedy, Strategic Advisor