Blog

New Tools for Social Advertisers, Tesla Drivers Throw Away Keys, and Our Pick for Cheesiest Ad

Snapchat is reportedly working on a new service called Snapchat Discovery, which will make it easier for brands to get their ads in front of the app’s users. However, Adam Kleinberg of AdAge cautions marketers to think about where they’...

23 Million Twitter Account Bots, SnapChat and WhatsApp Leading in Photo Sharing, and Insights Into Millennial Consumer

Twitter has estimated the amount of active user accounts that are “updated automatically”, or rather, bots: around 23 million. This number makes up 8.5 percent of overall active Twitter users. Twitter disclosed these numbers in a report...

Pinterest Introduces Messaging, iPhone 6 Release, and Tumblr for Marketers

Pinterest introduced messaging capabilities to both the desktop site and application. The new feature allows private chatting between users who follow each other. This has big implications for brands who are now able to communicate directly with...

Snapchat Worth $10 Billion, Twitter’s Plan to Match Facebook, The Truth Behind Mobile Ads

Snapchat, the photo sharing app that famously twice declined a buyout from Facebook for $3 billion and $4 billion, is in talks with Chinese investors in a move that would value the company at $10 billion. One of the major investors in the app—...

Stealth Marketing on Vine, Foursquare Redesigns App and Yahoo Buys Flurry

Six seconds is not a long time for brands to make an impression, but businesses are getting creative when it comes to marketing on the video sharing platform Vine. The social network is one of the largest, with over 40 million users, yet marketers...

iPhone 5s beating Samsung Galaxy S5, Time Warner denies 21st Century Fox, and The Best-Perceived Brands of the Year

According to Counterpoint Research, Apple's iPhone 5s is still the worlds most popular smartphone, besting the Samsung Galaxy S5. Despite the iPhone 5s beating the Samsung Galaxy S5 for best-selling smartphone in May, Samsung's Galaxy S4 and...

Most Shared Ads of 2014, Dish Network Disapproves of Comcast-TWC Merger, and LinkedIn Releases New Connected App

With the year more than half way over, Unruly Media has created a list of the 10 most shared ads of 2014 so far. Four World Cup ads appear on the list-including two by Nike, while only one Super Bowl ad made the list. Comparing overall World Cup...

Mobile Advertising to Surpass Print, Facebook Affecting Users’ Emotions and The Future of The Internet

Mobile advertising is poised to surpass traditional advertising this year. According to eMarketer, mobile ads will account for 9.8 percent of the total United States ad marketplace, eclipsing newspapers (9.3 percent), magazines (8.4 percent) and...

Google’s Plan to Expand Android, AT&T and DirectTV Go to Congress, and The Rise of Yo

Google’s expansion into seemingly every market continued as the company unveiled plans to expand Android, its mobile operating system. At I/O, its annual conference for software developers, Google announced plans for specialized versions of...

Amazon’s New Fire Phone, Tesla’s Patent Gamble and Tumblr-Based Ads on Yahoo Sites

Following much speculation, Amazon unveiled its new Fire Phone, a smartphone that features a 3D interface made possible through built-in cameras and a visual scanning app called "Firefly," which is capable of identifying products and media...

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News

As a social media marketer, you are tasked not only with staying up with the latest trends and...
As we’ve discussed at length on Modern Marketing Today, the ever-changing environment...
Team Carousel30 created the World War II Memorial app, ideal for tourists...

Our Team

Todd Tweedy, Strategic Advisor
Greg Kihlström