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Snapchat Worth $10 Billion, Twitter’s Plan to Match Facebook, The Truth Behind Mobile Ads

Snapchat, the photo sharing app that famously twice declined a buyout from Facebook for $3 billion and $4 billion, is in talks with Chinese investors in a move that would value the company at $10 billion. One of the major investors in the app—...

Stealth Marketing on Vine, Foursquare Redesigns App and Yahoo Buys Flurry

Six seconds is not a long time for brands to make an impression, but businesses are getting creative when it comes to marketing on the video sharing platform Vine. The social network is one of the largest, with over 40 million users, yet marketers...

iPhone 5s beating Samsung Galaxy S5, Time Warner denies 21st Century Fox, and The Best-Perceived Brands of the Year

According to Counterpoint Research, Apple's iPhone 5s is still the worlds most popular smartphone, besting the Samsung Galaxy S5. Despite the iPhone 5s beating the Samsung Galaxy S5 for best-selling smartphone in May, Samsung's Galaxy S4 and...

Most Shared Ads of 2014, Dish Network Disapproves of Comcast-TWC Merger, and LinkedIn Releases New Connected App

With the year more than half way over, Unruly Media has created a list of the 10 most shared ads of 2014 so far. Four World Cup ads appear on the list-including two by Nike, while only one Super Bowl ad made the list. Comparing overall World Cup...

Mobile Advertising to Surpass Print, Facebook Affecting Users’ Emotions and The Future of The Internet

Mobile advertising is poised to surpass traditional advertising this year. According to eMarketer, mobile ads will account for 9.8 percent of the total United States ad marketplace, eclipsing newspapers (9.3 percent), magazines (8.4 percent) and...

Google’s Plan to Expand Android, AT&T and DirectTV Go to Congress, and The Rise of Yo

Google’s expansion into seemingly every market continued as the company unveiled plans to expand Android, its mobile operating system. At I/O, its annual conference for software developers, Google announced plans for specialized versions of...

Amazon’s New Fire Phone, Tesla’s Patent Gamble and Tumblr-Based Ads on Yahoo Sites

Following much speculation, Amazon unveiled its new Fire Phone, a smartphone that features a 3D interface made possible through built-in cameras and a visual scanning app called "Firefly," which is capable of identifying products and media...

Adidas Winning the World Cup Social Media Game, Facebook Accidently Releases Slingshot and European Taxi Drivers Protest Uber

With the start of the World Cup, brands are vying for the social media attention of soccer fans from all over the world. According to a study by Omnicom Media, Adidas is receiving 60 percent of sponsor mentions from the over 3 million World Cup-...

Apple Announces New Operating Systems, Sprint Close to Buying T-Mobile, and Google Searches Shaping Facebook Ads

Apple unveiled it’s newest operating systems for Mac computers and mobile devices at the Worldwide Developers Conference in San Francisco. The newest additions to Apple software systems, Yosemite and iOS 8, offer more seamless...

Apple Buys Beats, Wearable Health Tech, and Offline-to-Online Data Tracking

Wearable technology has taken new strides, with Samsung announcing “Simband” - a prototype watch used to track the vital health statistics of the wearer. In conjunction with cloud-based storage and analysis software, the system will...

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News

As a social media marketer, you are tasked not only with staying up with the latest trends and...
As we’ve discussed at length on Modern Marketing Today, the ever-changing environment...
Team Carousel30 created the World War II Memorial app, ideal for tourists...

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Todd Tweedy, Strategic Advisor
Greg Kihlström