Client:Alexandria Economic Development Partnership
Capabilities:Digital Strategy, Marketing & Advertising, Web Design & Development
Alexandria Economic Development Partnership (also known as AEDP) is a joint effort between city officials, business owners, and residents, working together to strengthen the local economy of Alexandria. With Alexandria, Virginia nationally recognized as one of the best places to live and do business on the East Coast, AEDP was looking for a digital agency partner who could help raise awareness of the many benefits of working in and with Alexandria, both locally and nationally.
When almost every city in the nation is your potential competitor, you could say you’re swimming in a big pool. That’s why AEDP came to us looking for ways in which they could spread awareness of all the reasons why working and living in Alexandria is more beneficial than living anywhere else. Serving as the agency of record for AEDP, Carousel30’s work with the organization focused on highlighting the opportunities for business and economic growth in the Alexandria, Virginia market. From marketing and advertising to public relations and website design, Carousel30’s work ran across many different facets.
To achieve the AEDP’s goals, Carousel30 worked collaboratively to design a website that would feature an interactive mapping tool and responsive design optimized for users across all devices and platforms on a Drupal Content Management system. New brand guidelines were also introduced to ensure that all materials produced by AEDP align with the new goals and messaging set forth. In creating new brand guidelines, Carousel30 redesigned many of AEDP’s publications which included creating a unique visual look for each of Alexandria’s submarkets that are unified under AEDP’s overall brand. As the digital market continued to change with increasing technological discoveries, Carousel30 continued to research, review and recommend optimizations which would keep Alexandria Economic Development Partnership’s website and digital presence front of mind.
From an internal perspective, the new AEDP website built using the Drupal Content Management system offers the flexibility needed to manage content that constantly needs updating. From an external perspective, the website now provides the community with a place to retrieve key information that realtors, developers and business owners can utilize when considering Alexandria for a relocation, real estate project, or expansion. Furthermore, the interactive mapping tool allows realtors and developers to search for specific information on desired locations as well gather quick reports and statistics about the area. Since the launch of the website, AEDP has continued to enhance its digital strategy with a weekly newsletter.