Capabilities:Web Design & Development
Link:JK Moving Website
As the fastest-growing independent moving company in North America, JK Moving Services needed a website that could keep up with its growth with its business, commercial and government clients. This included a shift to a more mobile-friendly interface and easier ways to receive quote requests through the site.
With an audience whose mobile usage was growing quickly, and its growing presence across North America, JK Moving Services need a website and web infrastructure that better supported its sales and marketing efforts, which range from digital (search, social and advertising) to traditional efforts. Carousel30 was engaged by JK Moving to translate the organization's goals into a website that was built for growth.
Utilizing a mobile-first, user-centered design approach, Carousel30 worked with the JK Moving Services team to create a digital strategy that accomplishes the key objectives for the initiative. These included improving the customer experience of researching and requesting quotes, improving the overall mobile experience, and improving the marketing integration and Search Engine Optimization of the site.
We created a web site with a responsive design which optimizes the user experience for smartphone, tablet, laptop and desktop users. The reorganized website streamlined display of information and important content that helps potential customers make informed decisions. Carousel30 migrated JK Moving Services from an Ektron Content Management System to the Drupal 8 open source CMS, and provided integration between the CMS and JK Moving's CRM for estimate/quote requests. Flexible tracking and tagging options were provided to support measuring JK Moving's marketing and advertising efforts. The Acquia Drupal hosting platform was chosen for its stability and its deep integration with the Drupal CMS platform.